Visual Identity

Formula Luci’s visual identity was completely redesigned with a clear ambition: to elevate the brand and reshape its perceived value. A new logotype was introduced, designed to remain perfectly legible at every scale — from the large surfaces of a trade show stand to the smallest details of a product. An extended version of the logo adds a distinctive graphic element, creating a more recognizable identity across packaging and brand applications. A functional, undecorated typeface was also introduced to ensure consistency across every touchpoint — from technical datasheets and the website to trade show captions and catalogues. The presentation of Formula Luci’s products was also redefined, with a focus on the quality, precision and craftsmanship of every component and detail. The result is a visual identity that gives the brand a stronger, more coherent and more premium presence.