A legacy in the making
The new logo builds on the brand’s established visual tradition, reinterpreting its heritage through a bolder, more contemporary lens. Rather than breaking with the past, it evolves the existing visual language into a more distinctive and confident expression, balancing continuity with a renewed sense of character. The result is an identity that reflects the brand’s evolution, communicates its values with greater clarity, and strengthens its positioning in today’s design landscape. Rooted in 80 years of history yet looking firmly towards the future, the new logo marks the beginning of a new chapter, bringing greater coherence, recognition, and personality to the brand.
- Client
- Panzeri ↗
- Year
- 2026 — Ongoing
- Services
- Art DirectionBrandingDigital DesignCreative Direction
Project Information
Eighty years of experience, reimagined for what comes next. Rooted in Italian design tradition, Panzeri enters a new chapter with a bolder visual identity that reflects its evolving vision and place in contemporary design culture. A stronger logo and a renewed visual language bring heritage, innovation, and a more expressive approach to light into focus. Beyond the identity itself, a new visual universe redefines how the brand looks and communicates. Through distinctive imagery, a contemporary photographic style, and a cohesive art direction, light becomes more than a technical feature: an experience, an atmosphere, a way of shaping the spaces we inhabit. From editorial brochures to a flexible social media system, every touchpoint becomes part of a consistent and recognisable brand language. An identity that honours eighty years of history while looking firmly towards the future.