- Client
- Formula Luci ↗
- Year
- 2025
- Services
- Art DirectionGraphic DesignEditorial DesignSpatial DesignVisual IdentityStrategyDigital Design
Project Information
A visual identity was developed for FLI • LAB, an interactive lighting installation presented at LIGHT26 in London. The challenge was clear: how can lighting designers be shown that the world is changing, and that lighting products need to become more efficient? The solution was to turn the exhibition into an interactive experience. A series of physical knobs and energy meters allowed visitors to interact with the products, measure their energy consumption and compare the quality of the light produced. The experience was transformed into a laboratory — LAB • Light Around Balance — supported by a distinctive visual identity designed to capture attention and encourage visitors to explore, interact and discover.